New nutrition labels could make it easier for us to spot healthier foods.
Several of the largest food and beverage companies in the U.S. have agreed to use the Smart Choices symbol on their packages.
It will be easy to spot – right on the front of the package with two simple pieces of information: calories per serving and the number of servings.
To qualify for the Smart Choices label, foods have to meet certain criteria like limiting total fat, trans fat, sodium and added sugars, and at the same time have good-for-you ingredients like fiber, calcium and certain vitamins.
So far, the companies that will use the symbol are Coca-Cola Co, General Mills Inc, Kellogg Co, ConAgra Foods Inc, Kraft Foods Inc, PepsiCo Inc and Unilever, as well as retailer Wal-Mart Stores Inc.
The Smart Choices label will begin appearing on food and beverage packages next year.