FrootLoopsNutrition

New nutrition labels praise sugary cereals – What???

SmartChoicesLabels

About a year ago, I told you about these new Smart Choices nutrition labels designed to make it easier for us to spot healthier foods. Now, I’m starting to think they’re a bad idea. The green check mark has been showing up on hundreds of packages of foods including sugar-laden cereals like Cocoa Krispies and Froot Loops!

In my opinion, this really takes away from the credibility of the new system and sends out an unhealthy message. The program defends the products it endorses, including sweet cereals, saying Froot Loops are “better than other things parents could choose for their children.” Seriously?

FrootLoopsNutrition

Check out the ingredient list. The first thing listed is SUGAR. How can that possibly be a smart choice? Especially with the recent recommendations from the American Heart Association saying Americans need to cut WAY back on sugar.

Before it can be considered for the Smart Choices program, every product must meet criteria for nutrients to limit, based on the Dietary Guidelines for Americans. For added sugars, that’s a maximum of 25 percent of total calories. So, does this really make Froot Loops and other sugary cereals a “smart choice”… or just another marketing gimmick?

5 Comments

  1. Yum Yucky September 9, 2009
  2. cathy September 9, 2009
  3. FatFighter September 9, 2009
  4. Cammy@TippyToeDiet September 9, 2009

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