What does “healthy eating” mean to you? It’s a question I’ve been wanting to ask for awhile. And it came up last Friday during the I Can’t Believe It’s Not Butter! (ICBINB) Test Kitchen event, so I thought now would be a good time to bring it up.

First, some highlights of my visit. ICBINB flew me and a few other bloggers to visit its test kitchen in New Jersey, and to get our thoughts on food trends.

The Test Kitchen chefs cooked for us…

We tasted some delicious food made with ICBINB, like these Carmelized Onion & Fig Mini Pizzas.


We took a trip down memory lane – remember these Fabio commercials? So entertaining!


Later, we made some chocolate chip cookies…

And sampled them, of course!

We also had time to talk to the ICBINB brand team who asked us what we and our audiences look for in foods. Some of the answers included organic and locally grown foods. And I brought up eating clean. While ICBINB spreads are lower in fat and calories than butter, they do contain some artificial flavors. Now, I don’t eat completely clean – as you can see in the picture of me shoving a cookie in my mouth – but over the past year or so, I have been avoiding most foods that have preservatives or artificial flavors in them. I used to eat a fair amount of them, though, and didn’t think anything of it. I was still eating whole grains, fruits and vegetables, and watching my calories, and thought of myself as a healthy eater.

Which brings me back to my original question – what does “healthy eating” mean to YOU? Do you eat only organics? Just whole foods? Or do you allow some processed foods in your diet? Do you avoid sugar? Skip artificial sweeteners? Or have some from time to time? Are you a vegetarian? Eat only raw foods? Or do you just watch calories and fat and call it good? And what about butter – do you go for the real deal, or prefer a lower fat spread?

There are different variations of “healthy eating.” What’s yours?