Three months after the First Lady launched Let’s Move! – a program that aims to end the childhood obesity epidemic within a generation – the campaign’s obesity task force unveiled its 70-point plan for returning childhood obesity to five percent by 2030, the rate it was at before childhood obesity first began to rise in the late 1970s.
Among the task force’s recommendations:
- Getting children a healthy start on life with good prenatal care for their parents; support for breastfeeding; and quality child care settings with nutritious food and plenty of opportunity for young children to be physically active
- Empowering parents and caregivers with simpler, more actionable messages about nutritional choices based on the latest Dietary Guidelines for Americans; improved labels on food and menus that have clear information to help parents make healthy choices for children; reduced marketing of unhealthy products to children; and improved health care services, including BMI measurement for all children
- Providing healthy food in schools through improvements in federally-supported school lunches and breakfasts; upgrading the nutritional quality of other foods sold in schools; and improving nutrition education
- Improving access to healthy, affordable food by eliminating “food deserts” in urban and rural America; lowering the relative prices of healthier foods; and developing or reformulating food products to be healthier
- Getting children more physically active through quality physical education, recess, and other opportunities in and after school; improving access to safe parks, playgrounds, and indoor and outdoor recreational facilities
You can see the full report here. We should be hearing more about some of these changes in the coming weeks.
One thing that stands out that I am not fond of is “reformulating food products to be healthier” – does that mean more weird stuff being concocted in the lab?
What do you think of the task force’s recommendations?