I was just reading about how the Federal Trade Commission (FTC) is cracking down on Nivea for saying its My Silhouette! skin cream can help people slim down. The FTC reached a settlement requiring Nivea to stop making claims the lotion can significantly reduce someone’s body size and the company has to pay $900,000. But what I want to know is… do people really buy this stuff?
I mean, how could this even be anywhere close to reality??? One TV ad shows a woman getting dressed after using Nivea My Silhouette! cream on her stomach and thighs. And lo and behold, she can now miraculously fit into a pair of old jeans! The voice-over says: “New Nivea My Silhouette! with Bio-Slim Complex helps redefine the appearance of your silhouette and noticeably firm skin in just four weeks. So you can rediscover your favorite jeans…”
Don’t we all wish it could be that easy.
Be careful out there. Know how to spot bogus weight loss claims.