New exercise dress - fun, flirty, functional

Grab your exercise dress and hit the gym. Yes – dress. Good thing there’s a new line of them, called Nuu-Muu (pronounced noo-moo). Why bother, you ask? Maybe just for fun. Or to be feminine. Whatever your reason, Nuu-Muu founder Christine Nienstedt (that’s her in the picture), tells FatFighterTV the dresses are comfortable, flattering, and functional.

So, here’s how the whole thing started: Christine had been exercising in a comfy dress for years and got lots of compliments and people asking her where they could buy one. When she couldn’t find a similar product out there, she decided to come up with one of her own – and the Nuu-Muu exercise dress came to be.

If you’re wondering about the name, it’s derived from “Muu-Muu” – a long, loose-fitting dress, usually bright-colored or patterned, worn especially by Hawaiian women.

Here’s more from Christine:

New Muu = Nuu-Muu

I started playing around in my mind with what a new Muu might be and thinking of kind of the new modern version of a Muu-Muu – keeping some of the ideas of being really comfortable and really bright, but then making it be actually something that was sleek and modern and truly attractive and feminine.

Why exercise in a dress, anyway?

I think comfort and just the fun of being out there in a dress are the two primary reasons. These dresses are intended for you to wear with your most comfortable and appropriate undergarments – your favorite jog bra, your biking shorts, your running shorts – whatever it is that works for what you’re doing. I liked the idea that you could go for being really comfortable and still make a little bit of a statement.

Forget the Frump

You get the added coverage and style of looking good and it feels fantastic. So many of us like to feel good when we exercise and this eliminates the frump factor the large t-shirts and the old soccer shorts give often.

Undercover

Hopefully you’re feeling like you can wear what truly is comfortable for you underneath. And sometimes what’s comfortable, what feels truly good on your lower section is not what you feel like showing off to the world. It allows you to wear what really, really feels good and then to look good too.

For me, for example, I have some fairly skimpy little running shorts that I really feel good in - they don’t hurt me anywhere, but I don’t really feel like going and prancing around on the trails wearing just those.

Layers of Style

They’re a very flexible fit so you can layer under them. And when you layer over them, it’s actually quite charming because the skirt of the dress ends up peeking out and you get a little bit of the skirt effect that people have been kind of getting into.

Made to Move Moisture

Most of the fabrics I’m using are nylon/lycra blends. They cool off quickly; the moisture leaves them quickly if you’re sweating a lot. They feel kind of good and slippery on your body - they’re almost like a fabric you’d find in a nice swimsuit.

The Feminine Factor

I am just really interested in people enjoying the power of being women – just being the greatest women we can be and celebrating that we are women. So for me, the idea of being girly, wearing dresses, celebrating our hips and our bodies and everything that is feminine is a really powerful place to come from.

Mini Muus

I have two daughters that have witnessed this process of this business developing and who have been really excited, whispering to themselves (when the first box of dresses arrived), “Oh look at those dresses mommy has invented.”

I just had the first order of Mini-Muus made, a kind of a take on the Nuu-Muus. I had them made for my daughter’s second grade soccer team. It was so darling – the girls were so ecstatic!

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Christine is now working on offering team dresses for groups.

Nuu-Muus cost $55 each. You can see more styles and order one here.

An exercise dress - who Nuu? It may be just what you need to put some flirty fun in your fitness routine!