Michael Phelps’ endorsement of Kellogg’s Frosted Flakes Cereal and being named a McDonald’s Ambassador aren’t going over too well with the Children’s International Obesity Foundation (CIOF). Because the Olympic gold medalist and other athletes and celebrities are role models to America’s kids, CIOF wants them to reject offers to promote junk food.
This reminds me of the study that came out last week about how seeing stars smoke in movies makes teenagers want to light up. They really do look up to these people.
It’s a nice idea because kids really do look up to these athletes, but really, is it realistic to expect a young athlete to pass up a lucrative deal with a company because the food isn’t healthy? Unless the companies selling healthier food can pony up a little more money for the athletes, I’m not sure that this is a battle that will be won. I hope that I’m wrong, though.
I think the “weight” falls on the shoulders of the athletes. Money is the driving force for many unfortunately and who has the money? McDonalds etc. Somebody should take a morale stance….nice post!
I feel bad that Michael should be placed in a moral dilemma for cashing in on his accomplishments. If not him, who? It’s tough, but someone has to do it.
I agree that children and teens are influenced by what they see, but ultimately, some responsibility needs to be with parents. Educating our children on proper nutrition and exercise should be something we monitor and control to the best of our ability, just like we do our their mental, emotional and physical well-being. While we may not have as much say over what our teens eat when away from home, we can certainly provide healthful snacks and meals when they ARE home. And if we start talking to them about nutrition when they’re small, (that means saying ‘no’ once in a while when the kids request the box of goodies with a picture of the superstar du jour, and explaining why protein, carbs and fats are good for them), the kids will hopefully grow up to make their own educated choices. Teaching them about properly nourishing their bodies is as important as school is for nourishing their brains.
Mark!
Eric Hieden did!
http://espn.go.com/sportscentury/features/00014225.html
Dr. J,
I did not know that about Eric and I am so impressed by his decisions – thanks for sending the link. Now, why can’t all the other athletes do the same? I know, I know… $$$$$$…