yumbrands Taco Bell, KFC will post calories on menusYou don’t have to guess how many calories are in the foods at some popular fast-food chains anymore. Yum Brands Inc. - the parent company of KFC, Taco Bell, Pizza Hut, Long John Silver’s and A&W All-American Food - is going to start posting calories on menu boards in its restaurants nationwide.

Yum says it wants to provide the info so we can make better-informed choices about what we eat. (Yay Yum!) The calorie counts will be based on an individual serving size, not on say, a whole pizza or a bucket of chicken. The company will start posting calories on menu boards this year and finish the project by January 1, 2011.

The announcement comes on the heels of California’s new way of revealing calories - Governor Arnold Schwarzenegger signed a law Tuesday that requires restaurants with 20 or more locations in the state to post the calorie count of each menu item. New York City also requires chains to post calorie counts on menus.

Yum also says it will stop advertising its products on television programs aimed at children under 12. (Yay again!)

I wonder if posting calories will hurt the sales of the foods that are higher in calories. It will be interesting to find out.

Photo Credit: Yum Brands

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