I don’t see this happening anytime soon, but… A new study finds banning fast-food advertising on TV in the U.S. could reduce the number of overweight children by as much as 18 percent. But the report’s authors at the National Bureau of Economic Research question whether it would be practical to make this happen – so far, only Sweden, Norway and Finland have done this. To give you an idea of just how many unhealthy ads kids see, check out this report on advertisements for unhealthy foods during children’s programming.
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11 Responses to “News Nugget: Fast food ad ban could cut childhood obesity”
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I like the studies that say, “Childhood obesity down 18%.” The one’s that say it COULD go down 18%, not so much.
I can totally believe this. Advertisements are powerful – especially with kids. Even though we talk about how commercials are meant to try to make you want something – even things that aren’t good for you – my son still gets sucked in by every commercial he sees. He thinks that Chuck E. Cheese is good for you because they have their sponsor ad before PBS shows! Ugh. Thank goodness no Chuck E. Cheeses for hundreds of miles here.
I can’t remember where I read it or saw it on TV but the report I read/saw said that kids actually have the most influence in the dinner decisions in the household and this study seems to back that up if they aren’t showing those ads because it makes kids want that food.
I watched those ads all the time but the rule in my house growing up was mom and dad cooked. Eating out for us was a treat and nothing a very often occurrence.
Banning might help, but parents are still the key. It has to start from the top.
Banning TV ads will help, but it would never happen in the US. Even if it did, TV ads are just one part of the puzzle. Advertising and marketing is EVERYWHERE. It’s impossible to avoid. (Ads are all over the internet, in print media, on busses, in subways, all over people clothes and athlete’s uniforms etc. etc.)
This is how I break it down to clients and students: when is the last time you saw an ad for apples, broccoli or spinach? NEVER. Watch prime time network TV and see what all the commercials are for: soda and fast food. Ugh!
I agree with the last commentator. The ban would more than likely never happen. The advertisers are determined to directly reach their target customers. It would be great if these advertisers were limited to nighttime TV, for example, after a certain hour. I think the effects would be dramatically different if that were the case.
I hear you, Dr. J, especially in this case, because I don’t see this happening anytime soon.
Wow, Cathy – shows the ads work, huh?
Lisa – that rule needs to come back!
You’re right, Dr. Hubbard – it totally starts with parents.
Yes, Kathleen – there are definitely other things besides TV ads in the mix. We’ve got a long way to go!
And Sheri – good point. Maybe some day?
I think it might help a little but I still think that most of the problems lie with teaching the fitness lifestyle at school and parents educating their children.
If people were educated with the truth in schools eventually generations will be less ignorant.
So true, Discipline or Regret – and it’s gotta start young!
I saw this article, but I think starting at home is a better answer. Parents role modeling healthy habits is the best way to keep kids on the healthy track.
BTW, I started a discussion on this very topic over at Iowa Avenue…………..:)
I agree, Lisa – starting at home is a better answer. Plus I don’t really think they can pull off the ban on fast food bans, anyway. I will head over to IA…