Okay, remember my shock when I saw that the new Smart Choices nutrition labels on sugary cereals? Well, now the FDA is on it. The agency sent out this letter to food manufacturers, saying there are too many Front-of-Package (FOP) labeling programs which all have different nutritional criteria and can be misleading.The FDA does not name any specific products, but says it is reviewing FOP claims to see if any go against federal labeling rules.
The agency says with FOP labeling, people are less likely to check the Nutrition Facts label, which has the detailed information about what’s in the food. FOP labeling is voluntary, but more and more companies are using it to try to get our attention.
Thank goodness!! That “Smart” thing is pretty idiotic.
So I guess the FDA is done harrassing Cheerios now.
Yum Yucky – Hmmm… not sure if the FDA is done with Cheerios yet…